Why you might not be doing well selling online

Pricing may be probably way off:

Offering the best and most favorable prices contributes to the success of your store. Low prices will attract customers. This is the case in the retail market outside of the web, but even more important on the web when the next store is only a click away. Be sure you’ve researched your competitors and that your prices are competitive. Our advice to you is to regularly log into your Seller Dashboard and update prices and create sales.

Marketing your store is a two-way street, as much as we must advertise your store, you also need to do your part:

Be sure you’ve planned how you’re going to market your store. Without a strategy developed, you’ll never make it. Map it out and take time to execute the plan. And remember, if it does not work the first time, tweak it and continue to grow your profits. We recommend that you inform all your existing customers of your shop on Skymart and regularly share your products links from your Skymart Store to the masses.

Add as many products in your store as much as you can:

A good number of products will allow customers to learn more about you and feel more comfortable shopping with you. Build out quality content around your products by developing product descriptions as well guidelines to use them if need be. It’s important to not only sell to your customers but inform your them. We recommend having at least 50 products in your store.

No Promotions or Urgency:

Run promotions! Give someone a reason to buy today! Use the Sale feature on your Seller Dashboard to run sales. Issue coupons regularly and distribute them on your social media platforms.

Bad Product Photos:

As the old saying goes, “a picture is worth a thousand words”. If a visitor does not want to read multiple paragraphs (who does?), they can learn about your product by looking at photos. Be sure your users can zoom and see the details. If your product warrants multiple angles or a shot of the back, show it!

No Value Proposition:

Be unique. Something must make your company different. Whether your products are organic, or you’re connected to a charity, let people know. If you can’t think of a reason why someone should buy from you instead of a competitor, then your visitors won’t be able to either.

Work works:

Selling products online is unique because of the massive range of customers you can reach. In some ways, this evens the playing field, but remember: the millions of potential customers you can reach also have possibly thousands of competitor stores fighting for their attention. First make sure you advertise your Sky Seller Store to your customers, deliver great service and great products. The good news: your overhead cost selling products online is significantly lower than opening a physical store. Things will probably move slowly as you are first getting started, but the more time and effort you put into creating and promoting your online store, the more sales you will see.

Keep in mind that you will need to build multiple channels for marketing your products. Social media, content, and paid advertising all take time, tweaking, and a little bit of work every day. Know that you will need to gradually invest energy into your store to grow your customer base and get to the point where you are mostly focused on upkeep.

Offer great customer service:

(Fact) News of bad customer service reaches more than twice as many ears as praise for a good service experience.


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